As I sit here procrastinating I wanted to write another quick blog post to update my progress on Neverland Academy. I am nearly finished the second draft (yay!), with only one chapter and the epilogue to go. I’ll still need to go through the manuscript a couple more times for formatting and proofreading, but that doesn’t take nearly as long. So with the final pages at my fingertips comes that satisfying sense or relief and accomplishment. But it brings another feeling also.
Finishing my books feels like an oxymoron. It’s both the best feeling in the world and simultaneously the worst. Why? Because finishing my book means it’s time to start the agonizing process of marketing, my least favorite step of publishing. I never seem to know what to do, where to start. Sure, I can list my book in a Goodreads giveaway, but really, how effective is that? Most people probably don’t even read the book description, much less look forward to reading the book. The same goes for listing my book free on Amazon. Sure, hundreds or thousands of readers may download it, but it will just sit there in some dusty corner of their Kindles for months, or years, unread (I know, because I have hundreds of unread books on mine).
And I hate blatant self-promotion. “Hey, you! Buy my book! Buy my book! Look, I got another five-star review! Over here! Buy my book!” I roll my eyes every time I see an author do it. I cringe every time I do it. Yet it seems my only option sometimes.
So help me out here. If you are an author, how do you market your books? What methods of marketing and promotion are successful and which are a waste of time and resources?